Personally I do generate a kind of baseline level of online content while using things like Facebook and Twitter to mainly communicate with friends and like/retweet/favorite a few things. I want to infer here that I believe this baseline is taken up by many. It's what one sometimes does in addition to this baseline that is real production in the online social realm. Best put, I think by saying it is something shared online that is accessible both in language and technology, and meant for the wider audience, people you don't know. Speaking in regard to myself, if this baseline was 1 and we're scoring out of 10, I'd be roughly a 4. Every so often contributing something into the ether of the internet.
Concerning a more politically critical perspective, I would suggest the governmental acts and bills like SOPA and PIPA that are acting to dismantle the neutrality of the internet as it stands today. Threats such as SOPA and PIPA have been looming for some time and continue to largely in part to the money that is to be made when providers are able to control who sees what on the internet. At the moment, anyone can make a website about pretty much anything and put it online. In today's savage capitalism that focuses heavily on reducing operating costs while increasing profits one way to do this is to eliminate competition. Because of net neutrality, wealthy multinational corporations have less options, which are more expensive, to maintain market dominance. Should net neutrality be struck down much of what we see online will certainly be heavily influenced by these corporate powers in deals with service providers, and any low bidders will likely cease to exist online.
While some use it solely for Facebook, its much larger than you probably think, here is just a piece of it.
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